Is Cold Calling an Outdated Sales Method?

Ask yourself the following question: would you rather spend the day making 100 cold calls, or spend the day with existing customers to earn referrals?

Sales today has experienced a fundamental shift in philosophy. No longer is sales transactional (cold calling), simply focused on one sale at a time. Instead, sales has become more about relationship building; getting to know your customer.

According to a Nielsen poll, less than 10% of consumers trust cold calls. Conversely, 90% of consumers trust their peers. So why are you spending the bulk of your time cold calling when you should be focusing on your current customer base? These clients are a great place to obtain referrals, referrals that are more effective than cold calls at bringing in new business.

Cold calling was an effective tool before the advent of the Internet. Before, people needed you to call them to tell them about your product. Now they can get all of this information off the web. Today’s customer is more knowledgeable than ever before. This is why the sales process had to evolve.

Customers know what they want. They have done all their research online. They don’t need you to give them a sales pitch about your product or service, because they already know everything they need to know about your product or service. What they need from you is an understanding. How will you and your company benefit them, and their company? Your potential client doesn’t need to be sold on your product; they need to be sold on you.

So what are you waiting for? Get out their and start building those meaningful relationships!

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

Follow us on Facebook and Twitter as well!

How Social Media Can Help Relationship Building

Communication has gone through several important evolutionary steps since the dawn of time. From oral tradition, to the written language, the invention of the telephone, the Internet and email, the cell phone, texting, and finally Social Media.

Wait, Really?  Social Media? Well, yes.

Like the falling of the Berlin Wall, Social Media has knocked down the barrier – or as one writer put it, the “brand wall” – between companies and consumers. People can now connect with businesses and brands like never before.

While the Internet has almost made human contact obsolete in terms of relationship building, it has also revolutionized the process as well – taking communication to new heights.

One reason companies have embraced Social Media is the price tag. Before, organizations looking to market their products and services had to spend vast amounts of money on newspaper and magazine ads, commercials and billboards. And the worst part was that it was almost impossible to track the success of those advertising platforms.

Social Media offers companies a cheap alternative to traditional marketing with almost instant feedback and tracking. How many fans does your business have on Facebook? How many of them “liked” your last post? You can actually see potential consumers/clients interacting with the unique content on your Social Media profiles.

Social Media has opened up a wealth of new opportunities for businesses. And a happy offshoot of this cheaper way to advertise is increased exposure to consumers and clients. Now companies have the opportunity to listen, engage and converse with a massive market place. They can tweet with people and offer advice when they are in need of assistance.

This new communication platform – Social Media – allows companies and consumers to build relationships that were never possible before. The Internet, which once made corporations more faceless than ever before, is now bringing “human” interaction back to standard business practices.

If you have any questions about outsourcing, contact Springboard by calling 410-832-7560 or click here today!

Follow us on Facebook and Twitter as well!



1) Unique Content: The Key to Online Relationship Building, Social Media and SEO

2) Relationship Building – 6 Tips For Working in Social Media

3) The Money’s in The Relationship

4) Social Media: The Relationship (r)Evolution