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The Role of Marketing in Business Development: The Benefits of Outsourced Lead Generation Services

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The most effective salespeople are those salesmen and saleswomen who efficiently manage their time. And the most effective businesses are the ones with the most effective salespeople. And no, that is not a coincidence. So what are you doing to help maximize the effectiveness of your sales team? One ultra-useful sales tool is outsourced lead generation.

By outsourcing lead generation needs to a professional business development firm you allow your sales people to focus on selling while the firm’s sales experts generate qualified leads and set up sales appointments. Other benefits of outsourcing lead generation services include:

•      Effective targeting and better prescreening methods

•      Ensures qualified leads

•      Your team can devote even more time to actually selling

•      Increases sales volume

•      Increases closing ratio

•      Makes you more money!

•      Lower cost per sale than traditional sales methods

•      Allows a sales team to focus on selling, not marketing

•      No need for additional employees or training

•      Professional firms have access to resources and databases that you may not

As you can see, there are many advantages to outsourced lead generation services.

Appointment setting and lead generation are highly specialized forms of direct marketing that is usually best outsourced to the specialists. That is why you should outsource your business development needs to a professional sales firm, like Springboard!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on you core business activities, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Follow us on Facebook, Twitter, Google+, and LinkedIn as well!

Sources:

Benefits of Outsourced Lead Generation Services

Lead Generation Outsourcing: streamlining your marketing resources

Leadership Development Tips for 2012

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What is your New Year’s Resolution? Maybe you want to lose weight, travel more, or stop smoking. Or maybe you want to become a more efficient leader. After all, business development begins with you, the business owner. To grow as a business you must first grow as a leader.

There are lots of things you can do to better yourself as a business leader, but we don’t have enough time to explain them all so we have outlined our top suggestions.

Don’t Neglect the Present to Plan for the Future: Yes, the ultimate goal is to grow your business. But you cannot be so focused on future growth that you neglect the here and now. If you re-direct your focus on current business transactions and work to perfect what your business already does well, the rest will fall into place.

Listening: Listen to what your employees and clients are saying. After all, happy clients provide referrals, which brings in more business and makes you more money. This will make you a happy business owner. And happy employees will work harder and more efficiently, which brings in more business and makes you more money. This will also make you a happy business owner.

So stop talking at people and start listening to what they have to say.

Unlearning: Forget what you think you know about business…it is ever evolving. So stop relying on outdated methods and ineffective techniques. If you want your business to grow and prosper, you must first be willing to change your way of thinking. Just because something worked in the past does not mean it will continue working. Always be on the lookout for new sales techniques and more effective business practices.

Focus on What You do Best & Outsource the Rest: As a business owner, you are pulled in several different directions at once. You are forced to divide your attention between marketing, sales, business growth, customer service, and much more. And there is simply not enough time in the day to give each area of your business the time it deserves. As a result, your business suffers.

You cannot afford to do anything halfheartedly in the corporate world. So what is the solution? What is the best use of your time? Well, unfortunately there is no one answer. Every sector of your business is equally as important as the next.

However, one of the best ways to lessen your business burden is to outsource your sales to a professional business development firm, like Springboard!

Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

Follow us on Facebook and Twitter as well!

Sources:

5 Leadership Tips for 2012

Highest and Best Use of Your Time

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As a business owner, you are pulled in several different directions at once. You are forced to divide your attention between marketing, sales, business growth, customer service, and much more. And there is simply not enough time in the day to give each area of your business the time it deserves. As a result, your business suffers.

You cannot afford to do anything halfheartedly in the corporate world. So what is the solution? What is the best use of your time? Well, unfortunately there is no one answer. Every sector of your business is equally as important as the next.

However, one of the best ways to lessen your business burden is to outsource your sales to a professional business development firm. This cost-effective solution will allow you to re-focus your attention to other pressing matters and will also allow you to better grow your business.

  1. Outsourcing costs less than hiring an in-house sales team: Outsourcing provides you with the rare opportunity to cut spending while also increasing profit.
  2. Increase sales: Not only are outsourced sales forces trained to do nothing but sell, sell, sell, but most outsourcing services operate 24 hours a day, 7 days a week, 365 days a year. So even when your company is closed for the day, the weekend, or a holiday, your business will still be reachable.
  3. Focus on core business activities: Without having to worry about every little detail of your business, you are free to focus on your core business activities.

So stop spreading yourself thin and start running your business smarter and more efficiently by outsourcing your sales to a professional sales outsourcing firm, like Springboard Business Development.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

Follow us on Facebook and Twitter as well!

How the Sales Process Has Changed

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Selling in a down economy is not only difficult it is scary. When the economy tanked and companies came to the realization that they would be unable to increase revenue they began to look for ways to save money. The best way to do this was to cut spending.

To make things even worse for the 2011 salesperson trying to make a living, the Internet has completely changed the game. Consumers are more educated now than ever before. They can research your company – your successes and failures – your competition, and your product. The consumer now has all the power, making the salesperson, in the traditional sense, almost obsolete.

Before, companies needed salespeople to get information, speeds, feeds, features, functions, performance specifications, colors and delivery dates. Now all that information is just a few clicks away.

So it’s adapt or die.

Well, it might not be as dire as that, but if the 2011 salesperson fails to adapt to the educated consumers of today’s market, they will struggle to survive in the business world. So what are your options?

First of all, you must accept that you, the salesperson, are not in charge. Companies know what they want. They know what you are offering. So a lot of the time the first interaction the 2011 salesperson has with a client is a negotiation.

The negotiation is now, in many cases, the first step in the sales process.

Today’s salesperson needs to be less educated on the product they are selling and more educated on the client. It’s about understanding how your customers buy. What are their buying preferences? What are their buying tendencies? What are the alternatives they may have other than you?

You must understand how the buyer buys and adapt your sales process accordingly.

The key to being successful in this environment is to have a highly trained sales staff at your disposal, leaving you with two options: hire a dedicated sales team or outsource your sales to a professional business development firm.

This is where a company like Springboard comes in.

At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple; while you focus on delivery we bring our sales expertise and connections to focus on your business development challenges.

If you have any questions about outsourcing, contact Springboard by calling 410-832-7560 or click here today!

Follow us on Facebook and Twitter as well!

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Sources:

Sales Cycle SearchCRM.com

The 7 Stages of the Sales Cycle About.com

Selling in a Recession: The Best Sales Strategy HeavyHitterWisdom.com

Has the Complex Sales Process Changed? Are You Kidding? ExpertAccess.CinCom.com

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