Selling in a down economy is not only difficult it is scary. When the economy tanked and companies came to the realization that they would be unable to increase revenue they began to look for ways to save money. The best way to do this was to cut spending.
To make things even worse for the 2011 salesperson trying to make a living, the Internet has completely changed the game. Consumers are more educated now than ever before. They can research your company – your successes and failures – your competition, and your product. The consumer now has all the power, making the salesperson, in the traditional sense, almost obsolete.
Before, companies needed salespeople to get information, speeds, feeds, features, functions, performance specifications, colors and delivery dates. Now all that information is just a few clicks away.
So it’s adapt or die.
Well, it might not be as dire as that, but if the 2011 salesperson fails to adapt to the educated consumers of today’s market, they will struggle to survive in the business world. So what are your options?
First of all, you must accept that you, the salesperson, are not in charge. Companies know what they want. They know what you are offering. So a lot of the time the first interaction the 2011 salesperson has with a client is a negotiation.
The negotiation is now, in many cases, the first step in the sales process.
Today’s salesperson needs to be less educated on the product they are selling and more educated on the client. It’s about understanding how your customers buy. What are their buying preferences? What are their buying tendencies? What are the alternatives they may have other than you?
You must understand how the buyer buys and adapt your sales process accordingly.
The key to being successful in this environment is to have a highly trained sales staff at your disposal, leaving you with two options: hire a dedicated sales team or outsource your sales to a professional business development firm.
This is where a company like Springboard comes in.
At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple; while you focus on delivery we bring our sales expertise and connections to focus on your business development challenges.
If you have any questions about outsourcing, contact Springboard by calling 410-832-7560 or click here today!
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Sales Cycle SearchCRM.com
The 7 Stages of the Sales Cycle About.com
Selling in a Recession: The Best Sales Strategy HeavyHitterWisdom.com
Has the Complex Sales Process Changed? Are You Kidding? ExpertAccess.CinCom.com