Communication has gone through several important evolutionary steps since the dawn of time. From oral tradition, to the written language, the invention of the telephone, the Internet and email, the cell phone, texting, and finally Social Media.
Wait, Really? Social Media? Well, yes.
Like the falling of the Berlin Wall, Social Media has knocked down the barrier – or as one writer put it, the “brand wall” – between companies and consumers. People can now connect with businesses and brands like never before.
While the Internet has almost made human contact obsolete in terms of relationship building, it has also revolutionized the process as well – taking communication to new heights.
One reason companies have embraced Social Media is the price tag. Before, organizations looking to market their products and services had to spend vast amounts of money on newspaper and magazine ads, commercials and billboards. And the worst part was that it was almost impossible to track the success of those advertising platforms.
Social Media offers companies a cheap alternative to traditional marketing with almost instant feedback and tracking. How many fans does your business have on Facebook? How many of them “liked” your last post? You can actually see potential consumers/clients interacting with the unique content on your Social Media profiles.
Social Media has opened up a wealth of new opportunities for businesses. And a happy offshoot of this cheaper way to advertise is increased exposure to consumers and clients. Now companies have the opportunity to listen, engage and converse with a massive market place. They can tweet with people and offer advice when they are in need of assistance.
This new communication platform – Social Media – allows companies and consumers to build relationships that were never possible before. The Internet, which once made corporations more faceless than ever before, is now bringing “human” interaction back to standard business practices.
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Sources:
1) Unique Content: The Key to Online Relationship Building, Social Media and SEO SocialMediaToday.com
2) Relationship Building – 6 Tips For Working in Social Media SEMClubHouse.com
3) The Money’s in The Relationship FreelanceCopyWritersBlog.com
4) Social Media: The Relationship (r)Evolution SocialMediaToday.com
