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Ready, Fire, Aim: Business Development Strategy in Small Businesses

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You wouldn’t shoot a gun and then aim, right? So don’t wait until your business fails to realize that you need a business development strategy.

Failing to plan is planning to fail.

The above adage holds true in the small business community. Without direction, a business cannot survive. This is why a well-structured and properly implemented business development strategy is so important to the success of your small business.

What is Business Development?

Business development is the combined process of strategic analysis, marketing, and sales to further the success of your business.  These three sectors must work together to in order for your business to realize the full effects of each. Sales cannot thrive without marketing, which cannot thrive without strategic analysis, and so forth and so on.

Without the right business development strategy, your business simply cannot grow and thrive. Still, countless small business owners acknowledge that they have failed to either implement their business development strategy or that they have failed to ever draft a business development strategy.

So what’s next?

Is it Time to consider Outsourced Business Development?

An outsourced business development firm will design and implement a unique business development plan for your small business to help position your business with the right marketing efforts, develop new business opportunities, generate leads, qualify those leads, analyze sales data, win proposals, and make sales.

Springboard Business Development

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.

At Springboard we know sales. Using our resources and expertise, your business can be out developing new opportunities without ever having to be concerned about the time, effort and costs it takes to develop a new sales person.

If you have any questions about Outsourced Business Development and Small Business, please contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial  burden of an in-house business developer.

Follow us on Facebook, Twitter, Google+, and LinkedIn as well!

Sales as a part of Business Development & Outsourced Sales in Baltimore, MD

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Business Development is such an ambiguous term. And it has come to our attention that many individuals do not know exactly what Business Development is or what it entails. The truth is that Business Development is actually a combination of strategic analysis, marketing, and sales.

Last week, we gave you a brief overview of the role of marketing in Business Development. This week, we are going to focus our attention on sales.

Sales and Business Development

The term Business Development was created because each of its three parts – analysis, marketing, and sales – are so intertwined that one cannot thrive without the other. Sales cannot thrive without marketing, which cannot thrive without strategic analysis, and so forth and so on.

As it pertains to sales, Business Development includes many aspects, including:

  • Seeking out new sales markets
  • Forming new sales partnerships with other businesses
  • Finding new ways to reach existing sales markets
  • Generating new sales leads
  • Developing new sales strategies
  • And much more!

Without the right business development (and sales) efforts, your business simply cannot grow and thrive.

Outsourcing Business Development and Sales

If your company does not have the resources to sell efficiently and effectively, then outsource these duties to a Business Development company that can increase your sales and overall revenue.

  • Expert Sales Force: Your outsourced sales team has the experience and knowledge to increase your sales.
  • Dedication: Your Outsourced sales firm does nothing but focus on selling and developing new sales opportunities.
  • Save Money: You will not have to hire or train anyone in-house. This means that you will be saving money while also increasing your revenue.
  • More Time: Outsourcing allows you to go back to doing what you do best – growing your company!

At the end of the day, increasing your revenue is the driving force behind your sales campaign.

If you have any questions about Business Development and Sales, please contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial  burden of an in-house business developer.

Follow us on Facebook, Twitter, Google+, and LinkedIn as well!

Business Development & Marketing: Two Business Ideas with One Goal…Sales!

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Business development and marketing. They seem like completely separate business concepts, yet the two could not be more intertwined. In fact, believe it or not, marketing is a part of business development!

The role of business development is a combination of strategic analysis, marketing, and sales. It is up to a business development professional to position a business with the right marketing efforts, develop new business opportunities, generate leads, qualify those leads, analyze sales data, win proposals, and make sales.

Without the right business development (and marketing) efforts, your business simply cannot grow and thrive. Still, countless businesses acknowledges that their business development and marketing efforts are not only separate, but they are failing to work together.

In a recent survey conducted of 224 marketers and business developers, it was found that:

  • 54 percent said marketing and business development activities were strongly coordinated.
  • 46 percent said marketing and business development were coordinated sometimes, infrequently, or not at all.
  • 57 percent were not working off the same timeline of demand.
  • 32 percent admitted that no one was managing the overall demand–creation process.

So how can you ensure that your business’ marketing and business development are working together? Well, one way is to outsource your business development needs to the experts at Springboard.

Outsourced Business Development with Springboard

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.

At Springboard we know sales. Using our resources and expertise, your business can be out developing new opportunities without ever having to be concerned about the time, effort and costs it takes to develop a new sales person.

If you have any questions about Outsourced Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!

We Make Sales Happen!

Follow us on Facebook, Twitter, Google+, and LinkedIn as well!

Sources:

Getting Marketing and Business Development on the Same Page

Five Ways to Tell You are Losing a Sale

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We have said it before and we will say it again, sales is definitely not an exact science. But while there is no one way in which to go about a sale, there are some fairly common warning signs to tell you are losing a sale. These telltale signs that you are losing a sale include:

1. You Aren’t Dealing With A Decision Maker: If you aren’t put in touch with a decision maker after a few conversations, this is not a good sign. So do your best to get in contact with someone that actually has the authority to buy your product or service. Otherwise, you are wasting your time. And time is everything to a salesperson.

2. There is No Deadline for a Decision: One way to firm up deadlines is to offer limited-time discounts/offers to create a sense of urgency. If this doesn’t work, move on. You cannot waste your time on a pointless sales meeting.

3. You are Asked for a Proposal and Not a Conversation: It is hard to give someone your sales pitch if you do not meet with them face to face. After all, business is all about forming meaningful relationships. Find anyway you can to get your foot in the door and have a face-to-face conversation. This may be hard, but you have to try.

4. Your Price is Too High: What makes your product or service worth so much? If your competitors are offering the same product/service at a lower price and you cannot justify your high prices with superior service, then consider changing your price tag or losing sales.

5. Your Client Seems Indifferent: This is never a good sign. If your potential client begins to lose interest and stops asking engaging questions, you may be out of a sale.

Of course, if you do lose a sale, you should use that opportunity to grow as a salesperson. How? Checkout one of our past blogs: Learning from Lost Sales: Turning a Negative into a Positive.

Then again, you could always just outsource your sales needs to a professional business development firm, like Springboard!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on you core business activities, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Follow us on Facebook, Twitter, Google+, and LinkedIn as well!

Sources:

Five Signs You’re Losing a Sale – And How to Save it

Learning from Lost Sales: Turning a Negative into a Positive

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You can’t win them all (if sales were that easy, everyone would be in the business). What you can do is learn from those lost sales. A good sales person loses a sale and moves on to the next prospect; a great sales person loses a sale and asks “why?”

Which sales person are you? The one who ignores defeat, or the one that learns from that defeat and constantly strives to be better? Remember, those who ignore the past are doomed to repeat it. So don’t risk losing future deals because you failed to address past failures.

Ask Yourself the Following Questions:

  • Was I able to effectively communicate with the customer?
  • Did I learn the prospect’s key needs and desired benefits?
  • If so, how did I address those needs?
  • How did the customer respond to me?
  • What sales techniques did I try?
  • How did the customer respond to those techniques?

Set Up a Post-Sale Debriefing with the Prospect

  • Ask the following question: “I’m always looking to improve, what could I have done better to earn your business?”
  • Don’t settle for vague answers. Ask “How do you mean?” or “Say more” to help probe for more detailed answers.
  • Don’t get defensive or angry. Take full responsibility for everything.
  • Don’t try to resell the prospect.

By learning from failed sales deals, you will grow as a sales person and become a much more efficient seller.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

Follow us on Facebook and Twitter as well!

Sources:

What Did You Learn from the Last Sale You Lost?

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