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Vision: What is the Ultimate Purpose of your Business?

August 9, 2012 by Karin Schwartz

John Paul DeJoria is not your typical billionaire. He grew up with nothing. He was a member of a gang. He joined the navy. He bounced around from job to job. And he even lived in a car for some time.

“Rejection is part of being successful,” said DeJoria. “Successful people do all the things that unsuccessful people don’t want to do, like staying enthusiastic when you keep getting rejected.”

Through enthusiastic perseverance and through his experience in the hair industry (he was fired from 3 different jobs), DeJoria formed his own shampoo company after teaming up with Paul Mitchell. The two men didn’t have much money. In fact, they had just $700 to their names. What DeJoria and Mitchell did have was drive and a revolutionary product.

“Our shampoo you only had to use once instead of twice,” said DeJoria. “So for a hair dresser, it saves time and money.”

DeJoria and Mitchell made millions, becoming the largest, privately-held beauty company in the world. But that wasn’t enough. DeJoria went on to found Patron, which became even more successful than his line of Paul Mitchell products, making DeJoria a billionaire.

20/20 Billionaire Secrets Barbara Walters: John Paul DeJoria

“What do you think is the best part about being a billionaire?” asked Barbara Walters.

“I can make some major changes that affect the entire world – for economy, for ecology, and for humanity,” answered DeJoria. “I like to live well and I feel good about it because I know how much we give back. There is plenty for my family, now let’s take care of the rest.”

John Paul DeJoria Business Vision: Success unshared is failure!

What is your business vision? What is the ultimate purpose of your business? As we told you a few weeks ago, “people do not buy what you do, they buy why you do it.”

Springboard’s Business Vision: To alter the perception of sales people so businesses can thrive, salespeople can be happier and their prospects can live in peace.

Maybe it is time to start thinking about why you do what you do!

If you have any questions about Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.

At Springboard we know sales!

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Filed Under: Business Development, Leadership Development Tips, Maryland Business Development Tagged With: 20/20, Baltimore, Barbara Walters, Billionaire Secrets, business development, Business Vision, John Paul DeJoria, Maryland, Patron, Paul Mitchell, Springboard

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