Answering more of your questions – if you have one email me at kschwartz@springboardbizdev.com
What’s your SECRET SAUCE?
I always laugh at this guestion. What’s the Secret Sauce on a Big Mac, it’s Thousand Island dressing – there’s no secret and they know you won’t do it on your own at home, it’s too much work. For us, there is no secret sauce, we simply talk to people. I hate to make it sound so simple but that’s really all it is. We aren’t growing your business, dealing with employee challenges, handing client fulfillment and service, meeting with the bookkeeper, etc. You don’t have the time and typically you don’t have the desire to identify, find, and develop relationships with decision makers that lead to opportunities. It’s not easy, it requires a tremendous amount of dedication, time and focus that you simply don’t have right now and its all we do.
Our consultants understand their base so well; they understand what they need, where they are going, what they need to get there, who’s a good fit culturally, what won’t work, how we need to communicate with them, etc. So a strong baseline understanding of the prospect is critical and then we simply talk with them.
I think the biggest thing is there’s no bullshit. There’s no tactics to convince someone to work with you, there’s no manipulation or bait and switch; it’s simply a conversation about need and fit. This is the reason our prospects continue to work with us – we’re respectful of their time, their needs, their budgets, their focus, and we make sure they get what they need so they can shine. That doesn’t mean they are always correct in their thinking so we present options to help them see what’s available. What we find is as we move forward in our relationships with these decision makers they recognize that we only bring unique, game changing capabilities to the table for them.
