What do you need from me?
Initially as we work through the market research phase and begin the build the pipeline we’ll need to learn more about your experiences with clients, what’s worked, what didn’t and why. We need to know your ideas about target markets and review your marketing material. We certainly do not rely on marketing material however it can be helpful; if you don’t have marketing material it’s not a deal breaker. Case studies are always helpful for us to learn more about your business but also so we can share results with your prospects.
What we need most from you is to be a team member. Our ability to be successful requires us working as a team. We need to know enough about your services to be dangerous but we need you to be the expert. We are able to open doors to extremely high level decision makers and we need you to shine or we risk damaging that relationship that has taken years to develop. We’re very careful about who we bring in front of our contacts as we know one wrong move and we may never get that opportunity again. So for you it’s about respecting all that we do today and all we’ve done to create the relationships we have that ultimately will benefit you. We put those relationships on the line to help you grow your business. We need you to recognize that you need to bring your “A” game to those meetings, you need to follow up in the appropriate manner and frequency, you need to deliver on what was promised at the time it was promised and you need to service the hell out of that account. If you intend to raise your game by growing your business you need to start today with our very first introduction.
