Business development and marketing. They seem like completely separate business concepts, yet the two could not be more intertwined. In fact, believe it or not, marketing is a part of business development!
The role of business development is a combination of strategic analysis, marketing, and sales. It is up to a business development professional to position a business with the right marketing efforts, develop new business opportunities, generate leads, qualify those leads, analyze sales data, win proposals, and make sales.
Without the right business development (and marketing) efforts, your business simply cannot grow and thrive. Still, countless businesses acknowledges that their business development and marketing efforts are not only separate, but they are failing to work together.
In a recent survey conducted of 224 marketers and business developers, it was found that:
- 54 percent said marketing and business development activities were strongly coordinated.
- 46 percent said marketing and business development were coordinated sometimes, infrequently, or not at all.
- 57 percent were not working off the same timeline of demand.
- 32 percent admitted that no one was managing the overall demand–creation process.
So how can you ensure that your business’ marketing and business development are working together? Well, one way is to outsource your business development needs to the experts at Springboard.
Outsourced Business Development with Springboard
Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.
At Springboard we know sales. Using our resources and expertise, your business can be out developing new opportunities without ever having to be concerned about the time, effort and costs it takes to develop a new sales person.
If you have any questions about Outsourced Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!
We Make Sales Happen!