Salespeople and business developers have been name dropping for years. It can be an effective tool to help foster business relationships…if it is done the correct way! So let’s talk about what you can and cannot do when it comes to name dropping:
If name dropping is done the right way – the ethical way – it can be a powerful sales technique. But you have to be careful. Remember, there is a difference between someone you have met, seen at a networking event, talked with briefly, and someone you can call a friend. So when you open a sales call or sales meeting with the following phrase – “I’m a good friend of ______________ and they said I need to meet you!” – make sure it is actually true! Name dropping in order to get an appointment or close a deal is just bad business. You will get found out and it will hurt your reputation.
“This behavior doesn’t work anymore,” said Springboard CEO Karin Schwartz. “I’m not sure it ever really did, but it certainly doesn’t today.”
People buy products and services, they aren’t sold!
If you have any questions about Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!
Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.
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