The Honest Economy by Marcus Sheridan

Below you’ll find an email from my friend Marcus Sheridan of The Sales Lion (www.thesaleslion.com – great website, download his e-book, it’s amazing).  Marcus is a fantastic speaker and was recently selected to speak at a TED event and has received rave reviews for his talk – you can click on the link below to see the video.  In his comments below he mentioned 5 things you can do today to Embrace the Honest Economy and Change Your Business Forever – what are you willing to do?

 

From Marcus:

At this point, you and I have a choice. Be it the way we live our life or run our business, we can walk to the beat of the way “it has always been done” as well as the way “the other guys do it” or we can make a divergence in the road and clear our own path from this point forward.

When it comes to marketing you and your business, this reality has never been so true. Please stick with me for a second so I can explain…

As some of you are already well aware, two weeks ago I spoke at a TED event near Washington DC. As one who speaks a lot, this 11-minute talk was the hardest thing I’ve ever done on stage. I literally poured my heart and soul into it because it’s a message I so firmly believe in. I also know, without a shadow of doubt, that any business or individual who embraces this approach will positively change their industry, build their brand, and create more paying customers in the process.

I’m calling this movement “The Honest Economy ,” and it’s my hope you’ll consider joining the movement today-and also hugely benefit in the process.

And what is The Honest Economy? Simple, it’s one that’s not based on cheap sales tactics, poor financial practices, or slick ad copy. Rather, it’s fundamental core comes down to two essential elements: Great communication and teaching.

This is why content marketing is something I talk about so very much on The Sales Lion. When all is said and done, we’re just trying to be better teachers and communicators.

But to make this simple, I’m going to mention 5 things you could choose to do that not only are fundamentally based in truth and honesty, but will have an incredible impact on your business, brand, and bottom line. Here they are:

5 Ways You Can Embrace The Honest Economy and Change Your Business Forever

1. Answer every question-positive or negative-you’ve ever been asked by a prospect or customer. Turn each question into a blog post title, and then just answer it. Hold nothing back. Be real. Be consistent. Make this a culture.

2. Write a manifesto about something you seeing wrong in your industry, and then show it to the world. (Yes, this takes guts, but you’ll be amazed at the results.)

3. Make an offer to customers no one else in your industry is willing to offer. (Car Max did this with their 5-day money back guarantee in the used car industry and it worked out pretty well for them 😉

4. Make a section of your website called “Who we are not for.” (Believe it or not, it’s more important in your copy that you tell people who you’re NOT for (your product, service, etc.) than who you are for. I’m sure no one does this right now in your industry, but if you do, you’ll see the powerful psychological effect it has on customers and prospects.)

5.  Show your “secret sauce” by making a video explaining how you do what you do . As mentioned in the TED talk, if McDonalds showed the world how to make their secret sauce, don’t you think it’s time we showed ours?? Whether you offer a product, a service, are B2B or B2C-please consider showing the world how you make your secret sauce.

2 Requests that Could Change Your Life and Mine as Well 

I have two sincere requests on this day my friends.

1. Choose one of the above challenges . Tell me, by hitting “reply” to this email, which one you’re doing (or will do) and why. I ask this because I want to be a part of the journey with you.

2. I need your help spreading my TED talk. In order for the talk to be considered by TED.com (only 2% of all TED talks make it to the main TED.com website ) I really need to get the views above 10,000 by next week (currently it’s at 4,000 after the first two days). If everyone that receives this email just clicked on this link and watched the video once, we’d be way above that number. And if everyone shared that same video on Facebook or Twitter, the results would be astounding.

I’m not usually one to ask my readers and subscribers for favors, but today, I am. I do sincerely need your help and hope you’ll consider going to YouTube and at least watching the message-The Honest Economy.

As always, thanks everyone and I can’t wait to hear your responses to the 5 challenges above and see which you’ll choose.

Marcus Sheridan