Differences Between the Commercial and Federal Markets

The commercial and federal markets are not as different as you may think. In both sectors, the concept is the same; people buy products and services. But there are also several differences, as well. These include:

•      The language of federal contracting is often difficult to interpret

•      Federal buying rules and contract compliance requirements are littered with red tape.

•      Proposal writing is different in the federal market.

•      Once you have a contract with the federal government, figuring out the reporting requirements, how to stay in contract compliance, and which contract clauses are important and which you can more or less ignore is difficult to discern without guidance.

But aside from the red tape and confusing federal contracts, there are two major reasons why many companies find it difficult to do business in the federal market…

1.   Established federal vendors have already built relationships with end users.

2.   The federal market is huge and it can take a company upwards of a year or more to find the right opportunities.

If you can’t get your foot in the door, you can’t make that all-important sale.

So if you want to crack the federal market, but don’t know where to start, put your trust in a company who has been there before, a company with a proven track record for success, like Springboard.

At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

If you have any questions about outsourcing, contact Springboard Business Development by calling 410-832-7560 or click here today!

Follow us on Facebook and Twitter as well!

Sources:

Comparing the Commercial and Federal Markets FedMarket.com

Bridge the Culture Gap Between Commercial & Federal Markets PressKing.com

How Social Media Can Help Relationship Building

Communication has gone through several important evolutionary steps since the dawn of time. From oral tradition, to the written language, the invention of the telephone, the Internet and email, the cell phone, texting, and finally Social Media.

Wait, Really?  Social Media? Well, yes.

Like the falling of the Berlin Wall, Social Media has knocked down the barrier – or as one writer put it, the “brand wall” – between companies and consumers. People can now connect with businesses and brands like never before.

While the Internet has almost made human contact obsolete in terms of relationship building, it has also revolutionized the process as well – taking communication to new heights.

One reason companies have embraced Social Media is the price tag. Before, organizations looking to market their products and services had to spend vast amounts of money on newspaper and magazine ads, commercials and billboards. And the worst part was that it was almost impossible to track the success of those advertising platforms.

Social Media offers companies a cheap alternative to traditional marketing with almost instant feedback and tracking. How many fans does your business have on Facebook? How many of them “liked” your last post? You can actually see potential consumers/clients interacting with the unique content on your Social Media profiles.

Social Media has opened up a wealth of new opportunities for businesses. And a happy offshoot of this cheaper way to advertise is increased exposure to consumers and clients. Now companies have the opportunity to listen, engage and converse with a massive market place. They can tweet with people and offer advice when they are in need of assistance.

This new communication platform – Social Media – allows companies and consumers to build relationships that were never possible before. The Internet, which once made corporations more faceless than ever before, is now bringing “human” interaction back to standard business practices.

If you have any questions about outsourcing, contact Springboard by calling 410-832-7560 or click here today!

Follow us on Facebook and Twitter as well!

 

Sources:

1) Unique Content: The Key to Online Relationship Building, Social Media and SEO SocialMediaToday.com

2) Relationship Building – 6 Tips For Working in Social Media SEMClubHouse.com

3) The Money’s in The Relationship FreelanceCopyWritersBlog.com

4) Social Media: The Relationship (r)Evolution SocialMediaToday.com