The Role of Marketing in Business Development: The Benefits of Outsourced Lead Generation Services

The most effective salespeople are those salesmen and saleswomen who efficiently manage their time. And the most effective businesses are the ones with the most effective salespeople. And no, that is not a coincidence. So what are you doing to help maximize the effectiveness of your sales team? One ultra-useful sales tool is outsourced lead generation.

By outsourcing lead generation needs to a professional business development firm you allow your sales people to focus on selling while the firm’s sales experts generate qualified leads and set up sales appointments. Other benefits of outsourcing lead generation services include:

•      Effective targeting and better prescreening methods

•      Ensures qualified leads

•      Your team can devote even more time to actually selling

•      Increases sales volume

•      Increases closing ratio

•      Makes you more money!

•      Lower cost per sale than traditional sales methods

•      Allows a sales team to focus on selling, not marketing

•      No need for additional employees or training

•      Professional firms have access to resources and databases that you may not

As you can see, there are many advantages to outsourced lead generation services.

Appointment setting and lead generation are highly specialized forms of direct marketing that is usually best outsourced to the specialists. That is why you should outsource your business development needs to a professional sales firm, like Springboard!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on you core business activities, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Follow us on FacebookTwitter, Google+, and LinkedIn as well!

Sources:

Benefits of Outsourced Lead Generation Services

Lead Generation Outsourcing: streamlining your marketing resources

The Mental Game of Sales: Keeping a Positive Mindset can Change the Outcome of a Sales Meeting

All too often, salespeople are their own worst enemies. And to make matters worse, they don’t even know they are sabotaging their own sales. You may be wondering how this is possible, so let me tell you. It is actually quite simple. Salespeople out think their way out of a sale.

or example, if you focus on failing, catching a cold, dropping a ball or striking out, then don’t be surprised when those dreaded events actually happen. The same goes for sales. If you focus on losing a sale or fumbling through your sales pitch, then that will probably happen. You have doomed yourself before you even met with your potential client. And this type of sales behavior happens all the time! Below, you will find the top 10 ways in which salesmen and saleswomen think their ways out of sales:

1.     Trying too hard.

2.     Attempting to micro-manage.

3.     Self-instruction during their performance.

4.     Negative thoughts.

5.     Negative mental images.

6.     Negative beliefs.

7.     Preconceived beliefs.

8.     Self-limiting thoughts.

9.     Lack of self-trust.

10.    A busy mind.

On the other hand, if you stay positive and focus on making the sale, you will have already increased your odds of success. It is that simple.

Now don’t get me wrong, there is a lot more to sales than just having a positive attitude. But even the most fundamentally sound salesperson can ruin their chances of closing a deal if they dwell on the negative. It shows in your facial expressions, your body language and your speech. And if you don’t believe in yourself or your product, why should your customer?

So instead of dwelling on the negative side of sales, readjust your mental focus to a more positive place. Try practicing the following mental sales techniques:

Quiet The Mind: When your mind is calm and not racing from thought to thought, you can better focus on the task at hand – the sale.

Let It Happen: Let the sale come to you. Do not try to force it. So relax and let the sale unfold on its own. Do not try to micro-manage and control the situation.

So get out of your own way and start selling like you have never sold before!

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

Follow us on Facebook and Twitter as well!

Sources:

The Mental Game of Sales Success

The Inner Game of Sales