The Role of Marketing in Business Development: The Benefits of Outsourced Lead Generation Services

The most effective salespeople are those salesmen and saleswomen who efficiently manage their time. And the most effective businesses are the ones with the most effective salespeople. And no, that is not a coincidence. So what are you doing to help maximize the effectiveness of your sales team? One ultra-useful sales tool is outsourced lead generation.

By outsourcing lead generation needs to a professional business development firm you allow your sales people to focus on selling while the firm’s sales experts generate qualified leads and set up sales appointments. Other benefits of outsourcing lead generation services include:

•      Effective targeting and better prescreening methods

•      Ensures qualified leads

•      Your team can devote even more time to actually selling

•      Increases sales volume

•      Increases closing ratio

•      Makes you more money!

•      Lower cost per sale than traditional sales methods

•      Allows a sales team to focus on selling, not marketing

•      No need for additional employees or training

•      Professional firms have access to resources and databases that you may not

As you can see, there are many advantages to outsourced lead generation services.

Appointment setting and lead generation are highly specialized forms of direct marketing that is usually best outsourced to the specialists. That is why you should outsource your business development needs to a professional sales firm, like Springboard!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on you core business activities, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Follow us on FacebookTwitter, Google+, and LinkedIn as well!

Sources:

Benefits of Outsourced Lead Generation Services

Lead Generation Outsourcing: streamlining your marketing resources

Cold Calling: Outdated, Ineffective, and Pointless

In today’s modern world, why are so many businesses relying on such an outdated sales method? Cold calling is a thing of the past.

The problem with cold calling is that it is not an effective use of time. If any other aspect of your business had a success rate of less than 10%, would you continue with it, or would you pull the plug? Of course you wouldn’t invest time and money in something so unproductive; you want your business to run as efficiently as possible. So why are you still relying on cold calling?

The goal of the average sales person making cold calls is to call 100-125 people a day with the hopes of generating 8-10 interested parties. That’s right, 8-10 people out of 125. Cold calling is a numbers game with no real winner.

There has got to be a better way.

The truth is that cold calling is outdated. With the help of the Internet, Social Media, television, talk radio, and magazines, consumers are now more educated than ever before. Consumers want real information, not a sales pitch. This is why cold calling does not work. If someone needs a certain product or service, they can search for it, research it, and purchase it without ever leaving their couch.

Consumers no longer need cold calls, so why are businesses still relying on cold calls?

You should have potential clients coming to you, whether it be by word of mouth, lead generation, advertising, or referrals. Today’s business world is built upon relationships and trust.

So instead of focusing your efforts on complete strangers, build a rapport with your current clients. One referral from a satisfied consumer is more valuable than 100 cold calls. Based on a Nielsen poll, 90% of consumers trust peers and less than 10% trust an unknown source.

This is one reason social media has become increasingly popular as a sales tool. It helps build relationships. Sales people can have more relevant intelligence on prospects and become great resources to their customers by using social media. Now companies have the opportunity to listen, engage and converse with a massive market place, like never before.

There has been a fundamental shift in the way business works. So maybe it is time for you to embrace the future of sales and finally shift your tactics away from ineffective cold calling.

If you have any questions about outsourcing, contact Springboard by calling 410-832-7560 or click here today!

At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

Follow us on Facebook and Twitter as well!

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Sources:

Is Cold Calling A Thing of the Past? SalesHQ.Monster.com

Why Cold Calling is the Bottom of the Barrel Blog.InsideView.com