Generational Differences in the Workplace: Baby Boomers, Generation X, and Generation Y

While your office may seem quite peaceful, there is actually an underlying tension between the Baby Boomers (people born 1943-1960), Generation X (people born 1961-1981) and Generation Y (people born after 1982). This tension threatens to lower moral, increase turnover and hobble your business’ ability to grow.

Authors of Bridging the Generation Gap Linda Gravett and Robin Throckmorton’s research found the following:

  •  68% of Baby Boomers feel that “younger people” have poor work ethics, which in turn makes their work even harder.
  • 32% of Gen X-ers also feel that the “younger generation” has a poor work ethic.
  • Gen Y-ers, which have been called “the most high-maintenance, yet potentially most high-performing generation,” believe they have a good work ethic for which they are not given enough credit.
  • 13% of Gen Y-ers believe the difference in work ethics between generations causes friction in the workplace.

And what is one of the biggest differences between these generations that is a constant cause of workplace tension? Technology!

While Baby Boomers and Generation X-ers prefer phone communication and face-to-face business transactions, Generation Y-ers prefer to communicate via blogs, IMs, text messages and emails. Gen Y sees this type of communication as effective and efficient, while the older generation sees this as lazy and potentially harmful to business.

But this is just one of many examples we could have chosen. There are several causes of generational conflict in the workplace, putting increasing pressure on bosses, employers, and office managers who must recognize these ever-present tensions and then find a way to alleviate some of that tension. Each generation has a unique set of strengths and weaknesses and it is the managers’ jobs to identify those points and find ways to get the most out of their employees.

One key message employers and managers must drive into their employees is this: age defines a demographic, not a person. While people from any given generation may share certain similarities, they are individual people with their own individual set of strengths and weaknesses. Just as they say don’t judge a book by its cover, you shouldn’t judge a person by the generation they were born in.

After all, we are all the young, “misunderstood” generation at one point in our lives…

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

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Sources:

Gen Y, Gen X and the Baby Boomers: Workplace Generation Wars

Using Your Time Wisely

Running your own company is no easy task. You have to address every aspect of your business with the utmost diligence and, let’s face it, you just do not have the time to give everything the attention it deserves. So where do you cut corners? Can you afford to cut corners?

There has to be a better solution.

There is. Outsourcing.

What if your business could outsource business development to a team of professionals at a fraction of the cost? That’s where Springboard comes in. At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges. Springboard focuses in the four critical areas of business development:

Exposure

•     Networking

•     Speaking Opportunities

•     Social Media – research, connect with and directly interact with potential prospects, join and become active in relevant groups, post pertinent articles/white papers to help you be seen as an expert

Partnerships

•     Identify potential markets for partners

•     Research who’s who in the marketplace

•     Connect with and Directly interact with potential partners

•     Make introductions to client once identified and qualified

Prospecting

•     Lead Generation

•     Lead Qualification

•     Understanding of Prospect Needs

•     Introduction to Client as the expert to handle the identified need

Communication

•     Managing the communication before, during and after the proposal

•      Asking the questions you can’t ask

•      Ensuring we’re on the same page as we move through the buying process

When done right, outsourcing will both help your company grow and save money. This article from About.com outlines the top 4 advantages to outsourcing your business development needs.

  1. Focus on Core Activities: Every aspect of your business requires great attention to detail. Outsourcing those activities in which you simply do not have the resources to address properly, will allow you to re-focus your time without sacrificing quality or service.
  2. Save Money: Perhaps you do not have the money to hire another, much needed employee. Instead of ignoring some aspect of your business or hiring an employee that you cannot afford, outsource your extra needs to a well-qualified company. Outsourcing will often cost less than hiring a full-time employee, meaning you are getting the attention to detail you need, but at a fraction of the cost.
  3. Flexibility: Instead of hiring seasonal workers/employee during your busy season, outsource your additional work.
  4. Continuity & Risk Management: Outsourcing will provide a level of continuity to the company while reducing the risk that a substandard level of operation would bring to the company.

If you have any questions about outsourcing, contact Springboard by calling 410-832-7560 or click here today!

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