Ready, Fire, Aim: Business Development Strategy in Small Businesses

You wouldn’t shoot a gun and then aim, right? So don’t wait until your business fails to realize that you need a business development strategy.

Failing to plan is planning to fail.

The above adage holds true in the small business community. Without direction, a business cannot survive. This is why a well-structured and properly implemented business development strategy is so important to the success of your small business.

What is Business Development?

Business development is the combined process of strategic analysis, marketing, and sales to further the success of your business.  These three sectors must work together to in order for your business to realize the full effects of each. Sales cannot thrive without marketing, which cannot thrive without strategic analysis, and so forth and so on.

Without the right business development strategy, your business simply cannot grow and thrive. Still, countless small business owners acknowledge that they have failed to either implement their business development strategy or that they have failed to ever draft a business development strategy.

So what’s next?

Is it Time to consider Outsourced Business Development?

An outsourced business development firm will design and implement a unique business development plan for your small business to help position your business with the right marketing efforts, develop new business opportunities, generate leads, qualify those leads, analyze sales data, win proposals, and make sales.

Springboard Business Development

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.

At Springboard we know sales. Using our resources and expertise, your business can be out developing new opportunities without ever having to be concerned about the time, effort and costs it takes to develop a new sales person.

If you have any questions about Outsourced Business Development and Small Business, please contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial  burden of an in-house business developer.

Follow us on FacebookTwitterGoogle+, and LinkedIn as well!

Business Development & Marketing: Two Business Ideas with One Goal…Sales!

Business development and marketing. They seem like completely separate business concepts, yet the two could not be more intertwined. In fact, believe it or not, marketing is a part of business development!

The role of business development is a combination of strategic analysis, marketing, and sales. It is up to a business development professional to position a business with the right marketing efforts, develop new business opportunities, generate leads, qualify those leads, analyze sales data, win proposals, and make sales.

Without the right business development (and marketing) efforts, your business simply cannot grow and thrive. Still, countless businesses acknowledges that their business development and marketing efforts are not only separate, but they are failing to work together.

In a recent survey conducted of 224 marketers and business developers, it was found that:

  • 54 percent said marketing and business development activities were strongly coordinated.
  • 46 percent said marketing and business development were coordinated sometimes, infrequently, or not at all.
  • 57 percent were not working off the same timeline of demand.
  • 32 percent admitted that no one was managing the overall demand–creation process.

So how can you ensure that your business’ marketing and business development are working together? Well, one way is to outsource your business development needs to the experts at Springboard.

Outsourced Business Development with Springboard

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.

At Springboard we know sales. Using our resources and expertise, your business can be out developing new opportunities without ever having to be concerned about the time, effort and costs it takes to develop a new sales person.

If you have any questions about Outsourced Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!

We Make Sales Happen!

Follow us on FacebookTwitterGoogle+, and LinkedIn as well!

Sources:

Getting Marketing and Business Development on the Same Page