Is Cold Calling an Outdated Sales Method?

Ask yourself the following question: would you rather spend the day making 100 cold calls, or spend the day with existing customers to earn referrals?

Sales today has experienced a fundamental shift in philosophy. No longer is sales transactional (cold calling), simply focused on one sale at a time. Instead, sales has become more about relationship building; getting to know your customer.

According to a Nielsen poll, less than 10% of consumers trust cold calls. Conversely, 90% of consumers trust their peers. So why are you spending the bulk of your time cold calling when you should be focusing on your current customer base? These clients are a great place to obtain referrals, referrals that are more effective than cold calls at bringing in new business.

Cold calling was an effective tool before the advent of the Internet. Before, people needed you to call them to tell them about your product. Now they can get all of this information off the web. Today’s customer is more knowledgeable than ever before. This is why the sales process had to evolve.

Customers know what they want. They have done all their research online. They don’t need you to give them a sales pitch about your product or service, because they already know everything they need to know about your product or service. What they need from you is an understanding. How will you and your company benefit them, and their company? Your potential client doesn’t need to be sold on your product; they need to be sold on you.

So what are you waiting for? Get out their and start building those meaningful relationships!

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

Follow us on Facebook and Twitter as well!

Why Should You Outsource Your Business Development?

The burning question asked by many businesses is “How can we afford the people we need to develop new business?” Addressing that question requires having the time to commit to the learning curve of a new sales person along with the financial wherewithal to hire the best person possible. But your resources are already scarce to begin with and your day-to-day activities can be extremely time consuming. So how do you find the time and money to grow your business when you can barely find the time and money to keep your company afloat?

The solution: Outsourced Business Development. The benefits of outsourcing business development services includes:

•      Efficient, cost-effective use of qualified resources

o    Focus internal resources on what they do best

o    Leverage third-party expertise to “jump start” strategic initiatives and manage special projects

•      Continued flow of day-to-day operations

•      Priority handling of critical tasks in a timely manner

•      Time for focus on strategic business initiatives

•      Access to specialized resources with minimal commitment and impact on overhead costs

•      Impartial, third-party validation of business strategies

This is where Springboard comes in.

At Springboard we offer outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on delivery, we bring our sales expertise and connections to focus on your business development challenges.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

Follow us on Facebook and Twitter as well!