Attracting Prospects and Generating Leads :: Maryland Business Development

Business is evolving. And if you want to stay in the game and thrive, you also need to evolve. Specifically, you need to change the way in which you attract prospects and generate leads. Below you will find 4 innovative ways to accomplish this.

Attracting Prospects and Generating Leads in today’s Business World

  1. Social Media: By joining the right social groups, you can instantly be connected to vast quantities of your Ideal Client Profile (ICP). Best yet, social media profiles allow you to network from the comfort of your own home while still connecting with prospects in an intimate, one-on-one manner.
  2. Showcasing: Showcasing, which can be either oral or written, has four objectives: to educate, to entertain, to reinforce your position as an industry expert, and to capture prospect’s contact information. This is only effective, however, if you target new sets of prospects. There is no point in giving the same sales pitch to people who already know what you have to offer.
  3. Proactive Referrals: “All the money you need is in the pockets of the people you know and the pockets of the people they know.” – Business coach Dan Sullivan.
  4. Springboard Business Development: Marketing (attracting prospects), appointment setting, and lead generation are highly specialized forms of direct marketing that is usually best outsourced to the specialists. That is why you should outsource your business development needs to a professional sales firm, like Springboard!

If you have any questions about Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial  burden of an in-house business developer.

Follow us on FacebookTwitterGoogle+, and LinkedIn as well!

The Role of Marketing in Business Development: The Benefits of Outsourced Lead Generation Services

The most effective salespeople are those salesmen and saleswomen who efficiently manage their time. And the most effective businesses are the ones with the most effective salespeople. And no, that is not a coincidence. So what are you doing to help maximize the effectiveness of your sales team? One ultra-useful sales tool is outsourced lead generation.

By outsourcing lead generation needs to a professional business development firm you allow your sales people to focus on selling while the firm’s sales experts generate qualified leads and set up sales appointments. Other benefits of outsourcing lead generation services include:

•      Effective targeting and better prescreening methods

•      Ensures qualified leads

•      Your team can devote even more time to actually selling

•      Increases sales volume

•      Increases closing ratio

•      Makes you more money!

•      Lower cost per sale than traditional sales methods

•      Allows a sales team to focus on selling, not marketing

•      No need for additional employees or training

•      Professional firms have access to resources and databases that you may not

As you can see, there are many advantages to outsourced lead generation services.

Appointment setting and lead generation are highly specialized forms of direct marketing that is usually best outsourced to the specialists. That is why you should outsource your business development needs to a professional sales firm, like Springboard!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. It’s simple, while you focus on you core business activities, we bring our sales expertise and connections to focus on your business development challenges.

Our approach to business development makes it easy to find new clients without the concerns of sales team turn-over, lack of sales expertise and payroll.

If you have any questions, contact Springboard Business Development by calling 410-832-7560 or click here today!

Follow us on FacebookTwitter, Google+, and LinkedIn as well!

Sources:

Benefits of Outsourced Lead Generation Services

Lead Generation Outsourcing: streamlining your marketing resources