The Biggest Business Development Mistakes

 

If your business relies heavily on sales, then you know just how important it is to have a strong business development strategy. Still, even the best businesses fall victim to the same old mistakes!

  1. Assuming you know EVERYTHING there is to Know: Becoming proficient in the business development arena takes practice. Not just anyone can be successful…it takes serious work!
  2. Selling to the Wrong Person: Make sure you are talking to a decision maker. Don’t waste your time selling to someone who can’t even make the decision to buy your product or service!
  3. Failing to Make Multiple Contacts: What happens if you spend a ton of time developing a business relationship with a prospect only to have that prospect fired? Well, if you failed to make multiple contacts, you are screwed!
  4. Not Enough Prospects: Prospects are your lifeline. Without a healthy number of prospects in your sales funnel, your business has no chance of thriving!
  5. Waiting for Referrals: Referrals are great and a lot of the time, they drive your business. But you cannot rely on your clients to just hand over referrals. Get you’re a$$ out there and find business. Don’t be afraid to ask for referrals from happy clients. What’s the worst that could happen? They say no.
  6. Not Bringing More to the Table: What do you have to offer your prospects? If you are having trouble answering this question, then you are probably in the wrong business! And we are not just talking about your product or service. The prospect already knows about that. But what’s something you can do to help your prospect in their business? What can you offer the prospect that no one else can?
  7. Assuming you know what the Client Needs: You don’t know what the client needs. Only the client knows what he/she needs. So stop talking and start listening.
  8. Fear of Closing: Don’t let a prospect pull you in every direction. You are in the business of making money. So make the sale or cut your losses. You cannot waste your valuable time on a lost cause. That is just a poor business strategy.
  9. Trying to do everything In House: With salary ranges of $120-175k plus benefits, taxes, and expense reimbursements, companies are wisely moving away from in-house business developers and beginning to turn to outsourced business development firms, like Springboard, to ask, “How can we do this at less cost while hitting all the key areas?”
  10. Trusting Someone other than Springboard! If we didn’t think we were the best and if we didn’t know we could help you grow your business, we wouldn’t be doing what we do! So start putting your trust in Springboard Business Development!

If you have any questions about Springboard Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.

At Springboard we know sales!

Follow us on FacebookTwitterGoogle+, and LinkedIn as well!

Business Development & Marketing: Two Business Ideas with One Goal…Sales!

Business development and marketing. They seem like completely separate business concepts, yet the two could not be more intertwined. In fact, believe it or not, marketing is a part of business development!

The role of business development is a combination of strategic analysis, marketing, and sales. It is up to a business development professional to position a business with the right marketing efforts, develop new business opportunities, generate leads, qualify those leads, analyze sales data, win proposals, and make sales.

Without the right business development (and marketing) efforts, your business simply cannot grow and thrive. Still, countless businesses acknowledges that their business development and marketing efforts are not only separate, but they are failing to work together.

In a recent survey conducted of 224 marketers and business developers, it was found that:

  • 54 percent said marketing and business development activities were strongly coordinated.
  • 46 percent said marketing and business development were coordinated sometimes, infrequently, or not at all.
  • 57 percent were not working off the same timeline of demand.
  • 32 percent admitted that no one was managing the overall demand–creation process.

So how can you ensure that your business’ marketing and business development are working together? Well, one way is to outsource your business development needs to the experts at Springboard.

Outsourced Business Development with Springboard

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial burden of an in-house business developer.

At Springboard we know sales. Using our resources and expertise, your business can be out developing new opportunities without ever having to be concerned about the time, effort and costs it takes to develop a new sales person.

If you have any questions about Outsourced Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!

We Make Sales Happen!

Follow us on FacebookTwitterGoogle+, and LinkedIn as well!

Sources:

Getting Marketing and Business Development on the Same Page