Attracting Prospects and Generating Leads :: Maryland Business Development

Business is evolving. And if you want to stay in the game and thrive, you also need to evolve. Specifically, you need to change the way in which you attract prospects and generate leads. Below you will find 4 innovative ways to accomplish this.

Attracting Prospects and Generating Leads in today’s Business World

  1. Social Media: By joining the right social groups, you can instantly be connected to vast quantities of your Ideal Client Profile (ICP). Best yet, social media profiles allow you to network from the comfort of your own home while still connecting with prospects in an intimate, one-on-one manner.
  2. Showcasing: Showcasing, which can be either oral or written, has four objectives: to educate, to entertain, to reinforce your position as an industry expert, and to capture prospect’s contact information. This is only effective, however, if you target new sets of prospects. There is no point in giving the same sales pitch to people who already know what you have to offer.
  3. Proactive Referrals: “All the money you need is in the pockets of the people you know and the pockets of the people they know.” – Business coach Dan Sullivan.
  4. Springboard Business Development: Marketing (attracting prospects), appointment setting, and lead generation are highly specialized forms of direct marketing that is usually best outsourced to the specialists. That is why you should outsource your business development needs to a professional sales firm, like Springboard!

If you have any questions about Business Development, please contact Springboard Business Development by calling 410-832-7560 or click here today!

Located in Baltimore, Maryland, Springboard offers outsourced sales solutions for businesses in the professional services arena. Our approach to business development makes it easy to find new clients without the financial  burden of an in-house business developer.

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